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活力冬奥学院持续创新,伊利跨界“体育生意”风生水起

来源: 南方日报网络版     时间: 2018年10月19日 19:23:22
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(原)(标)(题)(:活)(力)(冬)(奥)(学)(院)(持)(续)(创)(新)(,伊)(利)(跨)(界)(“体)(育)(生)(意)(”风)(生)(水)(起)(
奥)(运)(会)(能)(在)(短)(时)(间)(内)(吸)(引)(全)(球)(观)(众)(,并)(且)(往)(往)(伴)(随)(着)(包)(容)(、团)(结)(和)(民)(族)(自)(豪)(等)(正)(能)(量)(主)(题)(,无)(疑)(是)(品)(牌)(和)(产)(品)(曝)(光)(的)(好)(时)(机)(。在)(平)(昌)(冬)(奥)(闭)(幕)(式)(上)(,北)(京)(八)(分)(钟)(向)(全)(世)(界)(宣)(告)(冬)(奥)(会)(进)(入)(“北)(京)(时)(间)(”。国)(民)(大)(众)(对)(冬)(奥)(的)(期)(待)(,达)(到)(了)(前)(所)(未)(有)(的)(高)(度)(。让)(大)(众)(走)(出)(家)(门)(,从)(冬)(奥)(的)(看)(客)(变)(成)(上)(冰)(上)(雪)(的)(参)(与)(者)(,成)(为)(冬)(奥)(在)(国)(内)(推)(广)(的)(“必)(修)(课)(”。
亚)(洲)(乳)(业)(龙)(头)(企)(业)(伊)(利)(,自)(2017年)(8月)(叩)(开)(冬)(奥)(大)(门)(,成)(为)(北)(京)(2022年)(冬)(奥)(会)(和)(冬)(残)(奥)(会)(官)(方)(唯)(一)(乳)(制)(品)(合)(作)(伙)(伴)(之)(后)(,就)(在)(2017-2018年)(雪)(季)(,整)(合)(多)(方)(资)(源)(创)(办)(“活)(力)(冬)(奥)(学)(院)(”冰)(雪)(运)(动)(推)(广)(项)(目)(。通)(过)(提)(升)(大)(众)(滑)(冰)(滑)(雪)(的)(体)(验)(和)(趣)(味)(性)(,成)(为)(推)(动)(“三)(亿)(人)(参)(与)(冰)(雪)(”的)(活)(跃)(力)(量)(。
从)(活)(力)(冬)(奥)(学)(院)(初)(生)(上)(线)(到)(为)(人)(熟)(知)(,从)(聚)(焦)(“第)(一)(次)(”上)(冰)(雪)(的)(人)(到)(让)(有)(冰)(雪)(经)(验)(的)(“老)(手)(”也)(再)(次)(体)(验)(到)(滑)(雪)(趣)(味)(,伊)(利)(不)(仅)(为)(消)(费)(者)(打)(造)(了)(良)(好)(的)(体)(验)(,更)(在)(项)(目)(规)(划)(全)(程)(步)(步)(紧)(跟)(北)(京)(冬)(奥)(的)(脚)(步)(,让)(消)(费)(者)(不)(断)(渗)(透)(其)(中)(,获)(得)(乐)(趣)(,与)(冰)(雪)(项)(目)(越)(走)(越)(近)(。
“冬)(梦)(”开)(始)(的)(时)(刻)(,
活)(力)(冬)(奥)(学)(院)(也)(呱)(呱)(落)(地)(
12月)(15日)(,北)(京)(奥)(组)(委)(正)(式)(发)(布)(了)(2022年)(冬)(奥)(会)(会)(徽)(——冬)(梦)(。仅)(仅)(三)(天)(之)(后)(,伊)(利)(又)(与)(会)(徽)(“冬)(梦)(”深)(度)(融)(合)(,发)(布)(了)(伊)(利)(-冬)(奥)(组)(合)(标)(识)(,同)(时)(启)(动)(了)(伊)(利)(“活)(力)(冬)(奥)(学)(院)(”,知)(名)(冬)(奥)(冠)(军)(杨)(扬)(成)(为)(了)(学)(院)(形)(象)(大)(使)(,知)(名)(冬)(奥)(冠)(军)(韩)(晓)(鹏)(成)(为)(活)(力)(冬)(奥)(学)(院)(的)(明)(星)(教)(练)(代)(表)(。
根)(据)(国)(际)(滑)(雪)(山)(地)(旅)(游)(行)(业)(报)(告)((IRSMTI),中)(国)(滑)(雪)(行)(业)(现)(在)(面)(临)(一)(个)(很)(大)(的)(问)(题)(是)(如)(何)(帮)(助)(有)(滑)(雪)(意)(向)(的)(人)(愿)(意)(经)(常)(滑)(雪)(。调)(查)(报)(告)(显)(示)(,用)(户)(第)(一)(次)(滑)(雪)(的)(体)(验)(失)(望)(,回)(头)(率)(就)(低)(。中)(国)(滑)(雪)(行)(业)(需)(要)(尽)(快)(发)(展)(出)(适)(合)(中)(国)(国)(情)(的)(教)(学)(方)(案)(以)(适)(应)(快)(速)(发)(展)(的)(市)(场)(的)(客)(户)(服)(务)(。
活)(力)(冬)(奥)(学)(院)(的)(设)(立)(第)(一)(步)(,是)(要)(为)(消)(费)(者)(提)(供)(优)(质)(的)(冰)(雪)(初)(体)(验)(,有)(了)(好)(的)(第)(一)(次)(,才)(有)(好)(的)(再)(次)(。于)(是)(,成)(功)(报)(名)(成)(为)(活)(力)(冬)(奥)(学)(院)(的)(学)(员)(的)(人)(,即)(可)(在)(亲)(子)(训)(练)(营)(、青)(春)(训)(练)(营)(、滑)(冰)(训)(练)(营)(、滑)(雪)(训)(练)(营)(等)(不)(同)(形)(式)(的)(活)(动)(中)(,享)(受)(到)(“冰)(雪)(初)(体)(验)(的)(一)(条)(龙)(”服)(务)(,包)(括)(冠)(军)(级)(教)(练)(全)(程)(教)(学)(、全)(套)(滑)(冰)(滑)(雪)(装)(备)(、全)(程)(影)(像)(记)(录)(,还)(有)(高)(品)(质)(的)(营)(养)(补)(给)(等)(等)(。
特)(别)(值)(得)(一)(提)(的)(是)(,2017-2018年)(整)(个)(冰)(雪)(季)(中)(,活)(力)(冬)(奥)(学)(院)(项)(目)(已)(覆)(盖)(全)(国)(,不)(仅)(北)(方)(朋)(友)(可)(参)(与)(,南)(方)(地)(区)(的)(朋)(友)(也)(可)(以)(报)(名)(参)(加)(。在)(“活)(力)(冬)(奥)(学)(院)(”的)(报)(名)(页)(面)(上)(,参)(与)(互)(动)(人)(数)(已)(突)(破)(六)(千)(万)(人)(次)(,足)(见)(项)(目)(热)(度)(和)(受)(欢)(迎)(程)(度)(。
冬)(奥)(赛)(场)(的)(斗)(智)(斗)(勇)(,
活)(力)(冬)(奥)(学)(院)(也)(能)(找)(到)(“同)(款)(”
冬)(奥)(赛)(事)(,激)(励)(了)(人)(们)(投)(入)(运)(动)(的)(热)(情)(。大)(年)(初)(一)(,在)(单)(板)(滑)(雪)(女)(子)(U型)(池)(比)(赛)(中)(,刘)(佳)(宇)(飞)(向)(天)(空)(的)(身)(姿)(,帅)(气)(又)(炫)(酷)(。守)(在)(电)(视)(机)(前)(为)(她)(加)(油)(,都)(紧)(张)(到)(不)(行)(。而)(次)(日)(的)(男)(子)(决)(赛)(中)(,肖)(恩)(怀)(特)(续)(写)(传)(奇)(的)(一)(跃)(,更)(是)(让)(人)(血)(脉)(喷)(张)(。看)(着)(飞)(翔)(的)(番)(茄)(经)(历)(低)(谷)(后)(再)(次)(来)(到)(巅)(峰)(,仿)(佛)(自)(己)(也)(充)(满)(了)(力)(量)(。滑)(雪)(让)(那)(个)(差)(点)(死)(在)(手)(术)(台)(上)(的)(病)(童)(成)(为)(极)(限)(运)(动)(的)(代)(言)(人)(,小)(编)(也)(想)(亲)(自)(到)(雪)(地)(里)(撒)(撒)(野)(,亲)(身)(感)(受)(下)(挑)(战)(极)(限)(的)(刺)(激)(感)(呢)(。
刚)(刚)(告)(别)(平)(昌)(冬)(奥)(的)(紧)(张)(氛)(围)(,3月)(3日)(,活)(力)(冬)(奥)(学)(院)(在)(崇)(礼)(举)(办)(了)(一)(场)(趣)(味)(性)(、娱)(乐)(性)(、竞)(技)(性)(相)(结)(合)(的)(特)(别)(活)(动)(——伊)(利)(活)(力)(冬)(奥)(学)(院)(定)(向)(越)(野)(挑)(战)(赛)(。为)(过)(年)(在)(家)(看)(冬)(奥)(而)(摩)(拳)(擦)(掌)(的)(雪)(友)(们)(,准)(备)(了)(一)(个)(释)(放)(自)(我)(的)(机)(会)(。
这)(次)(定)(向)(越)(野)(挑)(战)(赛)(的)(参)(与)(者)(是)(有)(滑)(雪)(基)(础)(的)(家)(庭)(与)(个)(人)(,活)(动)(升)(级)(也)(由)(原)(来)(的)(“授)(课)(”升)(级)(为)(“组)(团)(比)(赛)(”,要)(求)(全)(队)(集)(体)(协)(作)(,在)(雪)(场)(赛)(道)(规)(定)(区)(域)(内)(,根)(据)(线)(索)(寻)(找)(打)(卡)(点)(,最)(快)(集)(齐)(卡)(点)(的)(团)(队)(获)(胜)(。
集)(齐)(N张)(卡)(片)(,呼)(唤)(神)(龙)(,是)(我)(们)(童)(年)(最)(美)(好)(的)(回)(忆)(,不)(仅)(萌)(娃)(们)(喜)(欢)(,大)(人)(们)(玩)(起)(来)(投)(入)(度)(也)(不)(是)(盖)(的)(。为)(了)(获)(胜)(,选)(手)(们)(要)(计)(算)(路)(线)(、寻)(找)(打)(卡)(点)(、在)(雪)(场)(跑)(来)(跑)(去)(,脑)(力)(加)(体)(力)(都)(得)(到)(充)(分)(调)(动)(。
在)(活)(动)(现)(场)(,我)(们)(看)(到)(最)(特)(别)(的)(地)(方)(在)(于)(全)(家)(总)(动)(员)(。看)(过)(冬)(奥)(会)(的)(都)(知)(道)(,冰)(雪)(项)(目)(里)(,往)(往)(是)(一)(大)(家)(子)(组)(团)(上)(阵)(,选)(手)(里)(有)(夫)(妻)(档)(、兄)(弟)(姊)(妹)(档)(,如)(果)(算)(上)(教)(练)(组)(,还)(有)(父)(子)(、祖)(孙)(组)(合)(,欧)(美)(选)(手)(中)(的)(滑)(雪)(世)(家)(比)(比)(皆)(是)(。一)(家)(人)(因)(为)(热)(爱)(滑)(雪)(并)(为)(之)(奋)(斗)(,是)(多)(么)(幸)(福)(的)(事)(情)(!
欧)(美)(国)(家)(一)(到)(雪)(季)(,许)(多)(家)(庭)(都)(会)(去)(滑)(雪)(,滑)(雪)(是)(他)(们)(生)(活)(的)(一)(部)(分)(,而)(不)(单)(纯)(为)(了)(成)(为)(奥)(运)(选)(手)(。对)(他)(们)(来)(说)(,冬)(天)(去)(滑)(雪)(,就)(像)(夏)(天)(去)(游)(泳)(一)(样)(自)(然)(而)(然)(。
中)(国)(雪)(上)(项)(目)(的)(选)(手)(接)(受)(采)(访)(时)(,谈)(起)(与)(欧)(美)(选)(手)(的)(差)(距)(,大)(家)(都)(说)(欧)(洲)(选)(手)(从)(很)(小)(的)(时)(候)(,刚)(学)(会)(走)(路)(就)(开)(始)(学)(习)(滑)(雪)(,因)(此)(雪)(感)(特)(别)(好)(,正)(是)(有)(了)(深)(厚)(的)(童)(子)(功)(,才)(能)(成)(为)(顶)(级)(选)(手)(。现)(在)(随)(着)(冰)(雪)(运)(动)(普)(及)(推)(广)(,越)(来)(越)(多)(的)(中)(国)(孩)(子)(也)(能)(在)(雪)(场)(撒)(野)(。
伊)(利)(活)(力)(冬)(奥)(学)(院)(的)(定)(向)(挑)(战)(赛)(,也)(设)(置)(了)(亲)(子)(组)(,一)(家)(人)(有)(共)(同)(的)(爱)(好)(,共)(同)(参)(加)(比)(赛)(,不)(仅)(能)(锻)(炼)(身)(体)(,还)(能)(留)(下)(美)(好)(的)(记)(忆)(,未)(来)(国)(际)(赛)(场)(上)(,也)(会)(有)(中)(国)(的)(滑)(雪)(世)(家)(。雪)(季)(,不)(仅)(属)(于)(极)(限)(挑)(战)(的)(勇)(敢)(者)(,更)(属)(于)(热)(爱)(家)(人)(的)(每)(个)(人)(。
活)(力)(冬)(奥)(学)(院)(即)(将)(收)(官)(,
坐)(实)(冬)(奥)(营)(销)(创)(新)(的)(MVP
在)(北)(京)(申)(冬)(奥)(成)(功)(前)(,冰)(雪)(运)(动)(在)(国)(内)(还)(是)(属)(于)(相)(对)(冷)(门)(的)(项)(目)(,并)(且)(只)(在)(中)(国)(北)(部)(地)(区)(流)(行)(。三)(亿)(人)(上)(冰)(雪)(,说)(的)(是)(让)(三)(亿)(人)(养)(成)(冬)(日)(滑)(雪)(的)(运)(动)(健)(身)(新)(方)(式)(,而)(不)(仅)(仅)(是)(尝)(个)(鲜)(。随)(着)(北)(京)(冬)(奥)(会)(的)(临)(近)(,拉)(动)(普)(通)(大)(众)(与)(冰)(雪)(运)(动)(距)(离)(的)(推)(广)(活)(动)(,将)(越)(来)(越)(多)(,伊)(利)(活)(力)(冬)(奥)(学)(院)(在)(这)(个)(雪)(季)(的)(努)(力)(,成)(为)(冬)(奥)(营)(销)(“实)(操)(派)(”的)(样)(板)(。
有)(数)(据)(显)(示)(,活)(力)(冬)(奥)(学)(院)(自)(上)(线)(以)(来)(,曝)(光)(量)(破)(亿)(,参)(与)(互)(动)(量)(破)(亿)(,人)(们)(在)(丰)(富)(的)(滑)(雪)(资)(源)(和)(滑)(雪)(情)(境)(中)(,获)(取)(冬)(奥)(知)(识)(,获)(得)(冰)(雪)(体)(验)(,全)(面)(提)(升)(了)(人)(们)(对)(冬)(奥)(项)(目)(和)(冰)(雪)(运)(动)(的)(关)(注)(度)(和)(参)(与)(度)(。可)(以)(说)(,伊)(利)(活)(力)(冬)(奥)(学)(院)(为)(2022年)(北)(京)(冬)(奥)(会)(打)(下)(了)(坚)(实)(的)(群)(众)(基)(础)(——参)(与)(冰)(雪)(运)(动)(的)(普)(罗)(大)(众)(才)(是)(奥)(运)(成)(功)(的)(基)(石)(。
奥)(运)(会)(重)(要)(的)(不)(是)(胜)(利)(,而)(是)(参)(与)(。每)(个)(人)(的)(生)(命)(里)(都)(流)(淌)(着)(奥)(运)(情)(怀)(奥)(运)(精)(神)(。笔)(者)(认)(为)(,只)(有)(成)(功)(激)(发)(大)(众)(的)(运)(动)(热)(情)(,让)(冬)(天)(因)(滑)(雪)(变)(成)(值)(得)(期)(待)(的)(季)(节)(,是)(伊)(利)(活)(力)(冬)(奥)(学)(院)(这)(个)(项)(目)(成)(功)(的)(价)(值)(所)(在)(。
让)(三)(亿)(人)(上)(冰)(雪)(,对)(于)(所)(有)(致)(力)(于)(在)(2022北)(京)(冬)(奥)(有)(所)(作)(为)(的)(企)(业)(而)(言)(,是)(责)(任)(也)(是)(契)(机)(。在)(通)(往)(这)(个)(终)(极)(目)(标)(的)(过)(程)(中)(,普)(知)(识)(、惠)(民)(众)(,传)(递)(健)(康)(理)(念)(的)(,才)(有)(机)(会)(拔)(得)(头)(筹)(,赢)(得)(胜)(利)(。名)(为)(伊)(利)(活)(力)(冬)(奥)(学)(院)(的)(选)(手)(,正)(向)(着)(目)(标)(全)(力)(冲)(刺)(中)(。
返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
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