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给O2O降降温

来源: 南方日报网络版     时间: 2018年10月19日 19:24:15
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(  文)(/汪)(传)(鸿)(  眼)(下)(,巨)(头)(之)(外)(,O2O的)(创)(业)(路)(上)(仍)(集)(结)(了)(非)(常)(多)(的)(小)(团)(队)(。  以)(“好)(厨)(师)(”为)(例)(,其)(创)(始)(人)(徐)(志)(岩)(的)(理)(念)(是)(,该)(平)(台)(使)(厨)(师)(和)(用)(户)(直)(接)(面)(对)(面)(:即)(从)(传)(统)(的)(线)(下)(餐)(馆)(请)(来)(厨)(师)(,到)(用)(户)(家)(中)(为)(其)(做)(饭)(。此)(外)(,培)(养)(足)(球)(老)(师)(并)(对)(接)(给)(用)(户)(的)(体)(育)(O2O项)(目)(“动)(吧)(”,则)(希)(望)(通)(过)(大)(规)(模)(的)(培)(养)(兼)(职)(教)(练)(,来)(为)(用)(户)(提)(供)(足)(球)(培)(训)(的)(“Uber”。  上)(述)(两)(个)(项)(目)(不)(过)(是)(当)(下)(O2O创)(业)(领)(域)(方)(向)(上)(的)(一)(个)(缩)(影)(。和)(打)(车)(、外)(卖)(相)(比)(,这)(些)(服)(务)(的)(使)(用)(频)(率)(相)(对)(较)(低)(,竞)(争)(的)(激)(烈)(程)(度)(也)(相)(对)(低)(于)(前)(者)(。  对)(于)(徐)(志)(岩)(的)(“好)(厨)(师)(”而)(言)(,他)(需)(要)(考)(虑)(和)(平)(衡)(厨)(师)(的)(收)(入)(、提)(供)(给)(消)(费)(者)(的)(价)(格)(以)(及)(双)(方)(在)(服)(务)(过)(程)(中)(的)(体)(验)(。除)(了)(在)(短)(期)(内)(思)(考)(如)(何)(控)(制)(团)(队)(收)(支)(,如)(何)(构)(建)(可)(持)(续)(的)(商)(业)(模)(式)(才)(是)(徐)(志)(岩)(最)(终)(需)(要)(考)(量)(的)(问)(题)(。随)(着)(资)(本)(市)(场)(环)(境)(变)(化)(,这)(一)(问)(题)(回)(答)(得)(好)(坏)(与)(否)(,意)(味)(着)(项)(目)(能)(否)(再)(获)(得)(投)(资)(者)(的)(认)(可)(。  在)(O2O的)(创)(业)(浪)(潮)(下)(,似)(乎)(几)(乎)(所)(有)(的)(传)(统)(行)(业)(均)(有)(机)(会)(实)(现)(互)(联)(网)(化)(的)(改)(造)(。这)(一)(现)(象)(最)(终)(导)(致)(在)(各)(个)(不)(同)(领)(域)(,都)(有)(各)(自)(的)(创)(业)(者)(切)(入)(。但)(随)(着)(补)(贴)(带)(来)(的)(用)(户)(规)(模)(外)(,越)(来)(越)(多)(的)(创)(业)(者)(开)(始)(碰)(壁)(。这)(种)(情)(况)(下)(,O2O所)(创)(造)(的)(价)(值)(成)(为)(业)(内)(不)(得)(不)(考)(量)(的)(问)(题)(。  “大)(家)(都)(在)(思)(考)(交)(易)(额)(背)(后)(的)(含)(金)(量)(。”大)(众)(点)(评)(副)(总)(裁)(姜)(跃)(平)(近)(期)(在)(一)(次)(O2O行)(业)(会)(议)(后)(接)(受)(记)(者)(采)(访)(时)(称)(,交)(易)(额)(并)(不)(代)(表)(为)(用)(户)(在)(创)(造)(可)(持)(续)(的)(价)(值)(,对)(于)(创)(业)(者)(而)(言)(,终)(究)(要)(开)(始)(寻)(找)(可)(持)(续)(的)(盈)(利)(模)(式)(。  在)(大)(众)(点)(评)(内)(部)(,在)(提)(倡)(O2O行)(业)(“1.0”向)(“2.0”的)(转)(变)(。姜)(跃)(平)(向)(21世)(纪)(经)(济)(报)(道)(记)(者)(解)(释)(,该)(转)(变)(主)(要)(指)(行)(业)(从)(单)(纯)(价)(格)(导)(向)(,升)(级)(为)(注)(重)(“品)(质)(、便)(利)(、特)(色)(”价)(值)(的)(导)(向)(。姜)(跃)(平)(认)(为)(,“1.0”以)(团)(购)(为)(代)(表)(,但)(目)(前)(需)(要)(推)(出)(创)(新)(性)(的)(服)(务)(和)(产)(品)(,以)(支)(撑)(平)(台)(的)(价)(值)(。  大)(众)(点)(评)(在)(“O2O2.0”阶)(段)(将)(赌)(注)(压)(在)(了)(“闪)(惠)(”身)(上)(。该)(产)(品)(于)(今)(年)(4月)(推)(出)(,向)(消)(费)(者)(提)(供)(直)(接)(的)(买)(单)(入)(口)(,并)(提)(供)(一)(定)(的)(消)(费)(折)(扣)(。根)(据)(大)(众)(点)(评)(方)(面)(提)(供)(的)(数)(据)(,闪)(惠)(目)(前)(已)(经)(占)(据)(其)(平)(台)(过)(半)(的)(交)(易)(额)(。  此)(外)(,更)(多)(反)(思)(的)(声)(音)(在)(出)(现)(。“很)(多)(行)(业)(并)(不)(适)(合)(做)(O2O化)(的)(改)(造)(,很)(多)(公)(司)(也)(不)(适)(合)(参)(与)(。”坨)(坨)(工)(社)(CEO杜)(非)(认)(为)(。其)(个)(人)(向)(记)(者)(分)(享)(的)(观)(点)(是)(,在)(餐)(饮)(O2O领)(域)(可)(能)(存)(在)(的)(机)(会)(是)(:越)(来)(越)(多)(的)(年)(轻)(人)(不)(愿)(意)(动)(手)(做)(饭)(,可)(以)(通)(过)(O2O的)(方)(式)(为)(其)(提)(供)(半)(成)(品)(:即)(在)(生)(的)(食)(材)(上)(进)(行)(加)(工)(。  值)(得)(一)(提)(的)(是)(,过)(去)(一)(段)(时)(间)(,二)(三)(线)(城)(市)(也)(涌)(现)(出)(了)(众)(多)(O2O领)(域)(创)(业)(项)(目)(,一)(位)(在)(湖)(南)(从)(事)(生)(鲜)(即)(时)(配)(送)(的)(创)(业)(团)(队)(负)(责)(人)(告)(诉)(记)(者)(,目)(前)(他)(们)(团)(队)(业)(务)(分)(布)(的)(区)(域)(仅)(仅)(在)(长)(沙)(的)(一)(个)(区)(,希)(望)(在)(当)(地)(先)(建)(设)(竞)(争)(门)(槛)(。  对)(于)(小)(团)(队)(而)(言)(,这)(或)(许)(是)(一)(种)(谨)(慎)(的)(做)(法)(,也)(意)(味)(着)(O2O的)(创)(业)(门)(槛)(并)(不)(高)(。另)(外)(,对)(于)(想)(在)(二)(三)(线)(城)(市)(下)(沉)(的)(行)(业)(巨)(头)(,较)(重)(的)(模)(式)(也)(使)(其)(难)(以)(迅)(速)(铺)(开)(。比)(如)(饿)(了)(么)(CEO张)(旭)(豪)(在)(近)(期)(告)(诉)(记)(者)(,饿)(了)(么)(的)(品)(类)(扩)(张)(方)(向)(,很)(大)(程)(度)(上)(取)(决)(于)(进)(入)(的)(城)(市)(是)(否)(具)(备)(优)(质)(的)(供)(应)(商)(。  “对)(于)(整)(个)(O2O的)(大)(趋)(势)(,大)(家)(觉)(得)(没)(问)(题)(”,58赶)(集)(投)(资)(副)(总)(裁)(贾)(向)(飞)(认)(为)(,但)(眼)(下)(,很)(多)(O2O团)(队)(还)(在)(冲)(单)(量)(,这)(一)(做)(法)(并)(不)(理)(智)(。他)(认)(为)(,目)(前)(这)(个)(时)(间)(点)(把)(现)(金)(控)(制)(好)(更)(为)(关)(键)(。  投)(资)(人)(对)(于)(该)(产)(业)(的)(热)(情)(似)(乎)(也)(在)(降)(温)(。尽)(管)(过)(去)(一)(段)(时)(间)(中)(,O2O方)(向)(的)(创)(业)(项)(目)(受)(到)(了)(投)(资)(者)(的)(青)(睐)(,但)(不)(同)(的)(声)(音)(同)(样)(存)(在)(,部)(分)(投)(资)(基)(金)(对)(于)(进)(入)(O2O产)(业)(一)(直)(保)(持)(谨)(慎)(。  真)(顺)(基)(金)(孔)(毅)(告)(诉)(记)(者)(,推)(广)(服)(务)(需)(要)(花)(费)(过)(多)(资)(金)(,且)(地)(域)(性)(较)(强)(,因)(而)(O2O方)(向)(事)(实)(上)(更)(加)(适)(合)(规)(模)(较)(大)(的)(主)(流)(基)(金)(来)(投)(资)(。“对)(一)(个)(创)(业)(者)(来)(说)(,可)(能)(做)(一)(个)(相)(对)(细)(分)(的)(市)(场)(,短)(时)(间)(内)(更)(容)(易)(掌)(控)(,消)(耗)(资)(本)(也)(比)(较)(低)(。”孔)(毅)(认)(为)(,O2O领)(域)(创)(业)(意)(味)(着)(需)(要)(不)(断)(融)(资)(,同)(时)(也)(意)(味)(着)(这)(些)(创)(业)(项)(目)(可)(能)(存)(在)(更)(高)(的)(投)(资)(风)(险)(。  作)(者)(:汪)(传)(鸿)(
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